Hermès Price Increase 2025 | Ones Vintage
1｜Introduction
2 | Growth in Europe and the United States
3 | Growth in Asia
4 | The impact of the secondhand market
5 | Ones Vintage Hermès
1｜Introduction
Hermès began raising prices in Europe and the US in early 2025. They've already increased prices in Europe, with some increases in the US following suit. In Europe, Hermès handbags saw price increases of 3-8%, and the US is now also experiencing the new higher price tags, with price increases expected to be 6% or more. This suggests that Asia will follow suit soon, with price adjustments in mainland China expected to range from 7% to 12%.
2 | Growth in Europe and the United States
Here are some of the most popular Hermès Birkin and Kelly bag price increases in the US by 2025:
Prices for the popular Birkin and Kelly bags increased more in the United States than in Europe. However, the Hermès Mini Evelyne 16 in Clemance leather saw the biggest price increase in Europe. The Evelyne 16's price rose 8.4% from 2024 to €1,800.
Hermès has increased prices on its most popular togo leather Birkin 25 and Birkin 30 bags. In the US, the togo leather Birkin 25 now costs $12,100, a 6% increase from 2024 and a 29% increase from 2016. The Birkin 30 now costs $13,300, a 6% increase from 2024 and a 22% increase from 2016. In Europe, the togo leather Birkin 30 now costs €9,800, a 4% increase from 2024 and a 40% increase from 2016.
Additionally, the most popular Kelly bag will be priced higher in the US and Europe. The Mini Kelly 20 in Epsom leather now costs €10,000, a 6% increase from 2024 and an 18% increase from 2022. The Kelly 25 Togo Retourne is now priced at $12,000, a 6% increase from 2024 and a 28% increase from 2019. In Europe, the Kelly 25 Togo Retourne is now priced at €8,950, a 4% increase since 2024. These figures show that Hermès bag prices have increased significantly since 2016.
3 | Growth in Asia
A spokesperson for Hermès in China has confirmed the news and said that the specific adjustments will be based on the situation in each store. The price of the classic Birkin 25 may exceed 100,000 RMB.
Here are some of the most popular Hermès brands projected to increase their value in China by 2025:
(The Hong Kong dollar prices shown in the table are not official prices but approximate prices converted from RMB.)
4 | The impact of the secondhand market
While the weakening global luxury market in 2024 has impacted secondary market prices, particularly at auction, the most sought-after Hermès bags in pristine condition typically command higher prices on the secondary market than those sold in boutiques. While rising retail prices have impacted secondary market prices, the high premiums commanded by Birkin and Kelly bags have generally kept secondary market prices stable over the past two to three years.
At Sotheby's, prices for a pristine Togo leather Birkin 25 or Birkin 30 bag have consistently hovered around $28,000 to $30,000. If Hermès continues to raise prices annually, with store prices approaching $20,000 for a Birkin 30 or Birkin 25, resale prices are expected to rise at a similar rate. While demand for Birkin bags continues to outstrip supply at retail, it remains unclear whether this 2x premium in the secondary market will persist in the long term. While we haven't seen other luxury handbag brands directly compete with Hermès in terms of resale price premiums, it's unclear whether Birkins will continue to sell for more than double their original retail price.
Prices for leather Hermès Mini Kelly bags remained unchanged, ranging from $33,000 to $28,000. New Hermès Kelly Pochette bags in stores, available in trendy neutrals or new pastel shades, also sold for around $30,000, more than 4.5 times the boutique price. The Mini Kelly bag still commands the second-highest retail premium, with the most popular Hermès Mini Kelly, even with the recent price increase, still selling for around three times the retail price. Regular leather Hermès Kelly 25 and Kelly 28 bags remained priced around $30,000 to $26,000, about 2.5 times the original boutique price and similar to the premium commanded by leather Birkin bags.
5 | Ones Vintage Hermès
Ones Vintage specializes in providing high-quality pre-owned Hermès bags with professional authentication capabilities and an understanding of price fluctuations and premiums in the market. They evaluate and price their inventory based on current market conditions, providing customers with products that meet market demand and value.
Ones Vintage carefully selects high-quality pre-owned Hermès items, ensuring customers receive products in excellent condition. This is particularly appealing to customers who are looking to purchase well-maintained luxury goods at a more affordable price. Furthermore, Ones Vintage stocks rare or limited edition Hermès items that are difficult to find elsewhere, giving customers the opportunity to acquire unique products.
Trading Hermès items with Ones Vintage allows customers to obtain them at a better value than buying new, making luxury more accessible. At the same time, selecting pre-owned Hermès items through Ones Vintage contributes to sustainability, giving these luxury items a second life, and Ones Vintage offers a seamless and convenient transaction experience, allowing customers to complete transactions easily.
